- Localizing the global brand idea “Yours To Take” for Budweiser's summer music campaign in Vietnam and broader Asian markets.

- Creating constant surprises throughout 15 weeks of summer to compete with big players like Tiger, Heineken, and Tuborg.

- Finding a cultural space to disrupt traditional beer marketing and position Budweiser as the avant-garde of culture.

Our Idea “Smooth Flow is Yours to Take” blends the flow of smooth taste with the flow of smooth music. The whole campaign focuses on the distinctiveness of Vietnamese music and authenticity inside young music talent and how your inner music spirit can be activated with just a simple action: Cracking open a Budweiser.

We helps Budweiser own a new cultural white space in music and becoming a cultural platform that inspires and energizes young people. The campaign spans across various passion points and explore new experiential formats from livestream,, e-magazines, Spotify to dance contest, transforming Budweiser from a king of beer into a king of interconnected music experiences this summer.