SHB has introduced its new image as “Người bạn có tâm, cùng bạn vươn tầm" (A friend to help you transform in life), yet it lack a clear social identity & mood & tone as well as content production solution

We create a new social persona to represent SHB tone of voice, character, style, interaction on social and we named it: SHB - Your Digital Soulmate. Beyond a friend, it's a person that have deep connections with fans & also deep understanding & insights with life and finance.

The whole process is made by AI to shorten content production time, increase cost efficiency and consistency