Every years 1000 rhinos, 33000 elephants and 100000 pangolins are poached for body parts due to unfounded beliefs and superstitious. The older generations of Vietnamese people still believe in these miracle cures.

During Lunar New Year, most people visit pagodas to pray for better luck in the coming year. We created life-sized statues of these animals kneeling in prayer in front of Buddha. they were praying alongside people for good health and better luck in the coming year. The rhino’s horn was cut off, the pangolins were without scale and the elephant was without its tusks.

The campaign became talk of the town within a few hours after the first installations. It was #1 trending on Google News. It was covered by 105+ news outlets around the world and had a reach of 30 million. The installations were successful that they were taken to different pagodas around the country. The campaign also won multiple international awards.