The world’s thinnest yet strongest foldable phone from the global brand OPPO was coming to Vietnam. But instead of relying on specs or conventional product shots, OPPO wanted to introduce this “master of foldable” in a different way.

In a sea of glossy smartphone commercials, the challenge was clear:
How do you make a foldable phone stand out — not through hardware claims, but through cultural connection and creative storytelling?

Instead of talking about “performance”, we created a performance rooted in local culture and emotion.

Inspired by the lotus – slim and delicate in appearance, yet resilient at its core – we created a contemporary dance film choreographed by Meritorious Artist Trần Hoàng Yến. The piece blended modern and traditional Vietnamese elements, expressing the essence of OPPO Find N5 through motion.

No dialogue. No product pitch.
Just dance and folk-inspired music, mirroring the phone’s slimness, strength, and elegance — with product moments woven naturally into the story.
No showcases needed — just a lived, tactile experience where art spoke louder than words.